Rushing had been invited to perform at the Midwest Clinic in Chicago. The existing logo wasn’t going to travel with them — the program needed something fresher before it stood on that stage.
An interlocking R for the Raptor Band, drawn simply enough to read from the stands and to hold together on a shirt. The site followed, built recruiting-first so a sixth grader’s parent gets their questions answered before they pick up the phone.
The program went to Chicago with a mark that matched the moment. Day to day, shirt designs, orders and the website are handled in one place, off the director’s list.
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